We at Cleopatra have been using fragrances in several of our wellness products since the 1980s. The wonderful smell of eucalyptus when taking a steam bath or a lavender scent in the sauna. With Cleopatra Scents, we offer our customers even more possibilities to easily apply scent experience. 

There are several scientists and researchers who have studied scent marketing, especially within psychology, consumer behavior and neuromarketing. Although scent marketing is a relatively young field, there are already some prominent names and studies that have influenced the development of this discipline. 

It is going too far to mention all these studies but it has become clear that scents influence people's behavior. Then especially the use of scents to influence the perception of stores, restaurants, offices, gym etc. and purchase intention. 

Cleopatra Scents offers a range of diffusers and fragrances that can be easily deployed to optimize your customer's experience as well.

Scent marketing is a marketing strategy that uses scent to enhance the brand experience and improve the emotional connection between consumers and a brand. It is about strategically using scent to evoke certain feelings, memories or reactions in people, making them feel more connected to a brand or product. 

This can be applied in various ways, such as: 

Stores or showrooms: 
Specific scents can be diffused in a retail environment to make customers stay longer or put them in a certain mood, such as relaxation or excitement. 

Product scents: 
With products such as perfume, beauty products or food, scent marketing can play an important role in the overall brand experience. 

Gym and fitness: 
Provide a relaxed atmosphere that allows for optimal performance. 

Atmosphere creation: 
Think of smells that evoke associations, such as the smell of freshly baked bread in a supermarket or the smell of fresh flowers in a boutique. 

Smell can also subconsciously influence buying behavior. For example, a pleasant scent can increase the perception of quality and improve customer satisfaction.